• CEO Executive Walking Challenge

    CEO Executive Walking Challenge

    For National Walking Day, we recruited high-level executives that competed for the most steps in this one-day challenge. As you can see, the results were intense! And, it's the same on social media. Our engagement increased 620% from the previous year. And, these folks had some great banter back-and-forth on Twitter!

  • National Walking Day Instagram Challenge

    National Walking Day Instagram Challenge

    Meanwhile, on Instagram, the general public was invited to participate in a fun, riddle-like challenge that encouraged users to take healthy photos and engage with us throughout the day.

  • National Eating Healthy Day Campaign

    National Eating Healthy Day Campaign

    Participating companies hosted "color hours" to encourage healthy eating among their employees, and the general public. Participants were encouraged to share their "healthy selfie's" featuring the hour's color on Instagram. Engagement tripled from the year before.

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